Content on the new site is media rich, using video, audio, photography, gospel art, and other graphics to communicate the gospel message. But the content isn't there to benefit only members of the Church. It, like the gospel, is to be shared. Most of the site's content is integrated with popular social networking sites and e-mail so users can easily share content and direct their friends to learn more about the gospel.
"There's not only an opportunity, but perhaps a call to action that members should be doing more sharing," Brother Gibbons said. "We're trying to enable that.